Is Butterball really a better turkey?
Christopher Snyder
Updated on March 05, 2026
Butterball turkeys are of the highest quality product and will be sure to impress your guests. Here's why Butterball is the right (and only!) choice this holiday season: Butterball turkeys are always tender and juicy because we take the extra step of individually pre-brining them based on size.
What's so good about Butterball turkey?
Butterball is known for its pre-basted turkeys. The frozen Butterball turkeys have an eight percent solution of water, salt, spices and "natural flavors," while the turkeys it sells as fresh (which, by law, mean they've never been chilled below 26 degrees Fahrenheit) only contain four percent of that solution.Is Butterball turkey real turkey?
Butterball is not in fact a preparation of chicken or a specific heritage breed, but rather a business investment, as so much of American cuisine is. In fact, there is no actual butter in or on a Butterball turkey.Is Butterball a good turkey for Thanksgiving?
Tender and juicy, Butterball Fresh Whole Turkeys are all natural*, never frozen, gluten free, and raised without hormones on American farms, giving you the highest quality turkey for your holiday meal. *all natural means minimally processed and no artificial ingredients.What brand of turkey is best?
We Roasted 5 Grocery Store Turkeys & This Is the Best
- Here's how we did it.
- Butterball.
- Shady Brook Farms.
- Harris Teeter Brand.
- Nature's Rancher.
- Organic Prairie.