Is Sunday good for email marketing?
Mia Lopez
Updated on February 18, 2026
Tuesday and Thursday are the most popular days for email marketers to send out their campaigns, while Saturday and Sunday bring up the rear as the least popular (awww, bless them ?).
Is Sunday a good day to send marketing emails?
If you aim to make your subscribers interact with your emails, such as by clicking your call-to-action (CTA) buttons, try sending your promotional emails on Tuesdays. Similar to other research studies, Campaign Monitor found that Sunday, unsurprisingly, is the worst day to send emails, both for your open rate and CTR.Is it good to send emails on Sunday?
The best time to send an email on Sunday is at 11 am. 60% of people check their email as soon as they wake up. 53% of all emails are opened during work hours. A good open rate very much depends on your line of business, but the overall average open rate is 17.92%.Is it unprofessional to email on a Sunday?
Berger agrees that it is best to avoid sending emails over the weekend. “It's not when to send it's when not to send,” she says. “I'm not crazy about sending emails over the weekend. If I have something that I am thinking about, I use draft folders, and then Sunday night or first thing Monday morning I'll send.”Is it OK to send business email on Sunday?
“We are always working, aren't we?” Sending emails 24/7/365 is acceptable, well apparently it's now called outdated. Employees need a break, research shows that only 2% of us never work weekends or nights.What's The BEST TIME To Send Your Email Campaign or Email Newsletter? ⏰ 3 Email Marketing Tips
What is the best day of the week to send email marketing?
The three best days to send out emails are Tuesday, Wednesday, and Thursday. Data analysed from 10 different studies indicated that Tuesday reigns supreme for shooting out marketing emails. Emails sent on Tuesday have the maximum number of open rates, resulting in a better CTR and higher site traffic.What is the best day to send a business email?
But Tuesday might be the best time to send email. According to a 2013 census by GetResponse, people send over 17% of all emails on Tuesday, making it the most popular day of the week to send. Tuesday's emails have an overall open rate of about 18%, the highest open rate compared to the other weekdays.Is it okay to email clients on the weekend?
Avoid Work Emails at Night and on WeekendsBy helping your workers truly unplug after hours, you will reduce their “anticipatory stress,” and possibly even increase the quality of their sleep and their relationships.