Why is everyone obsessed with Olaplex?
Mia Lopez
Updated on February 20, 2026
The brand quickly became a favorite among hairstylists and celebrities like Kim Kardashian, particularly for its ability to repair hair and prevent damage when bleaching and dyeing. With more than 100 patents, OLAPLEX uses a bond-building formula that scientifically repairs damaged hair.
Why do people like Olaplex so much?
The best hair professionals in the world all swear by Olaplex, because it works like nothing else to strengthen hair from the inside out. This allows impossible transformations to take place without damaging the hair irreparably.Is Olaplex worth all the hype?
That leads us to the obvious question: Are Olaplex products really worth the money? The short answer would be yes, they are. For more in-depth reviews, we asked Glamour editors with different hair types to put the line to the test.What is the Olaplex that everyone uses?
Easily the most popular product in the brand's entire lineup, the Olaplex No. 3 Hair Perfector ($28) is so effective that even a few of our own editors have sang its praises. It uses a special bond-building technology to repair damaged or color-treated hair.Why is Olaplex controversial?
Earlier this month, news broke that Olaplex has been using an ingredient that could potentially be related to, or even cause, fertility issues. Since then, social media outlets (TikTok in particular) have been buzzing about the potential risk butylphenyl methylpropional (or “lilial") may cause to Olaplex users.OLAPLEX BEFORE AND AFTER REVIEW | I Tried Every Single Olaplex Product And This Is What Happened...
Is Olaplex being banned in Europe?
CLAIM: Olaplex, an American company whose products are designed to repair damaged hair, was banned in Europe because an ingredient it uses was linked to infertility. AP'S ASSESSMENT: False.What is the banned ingredient in Olaplex?
But while beloved, the product has been the talk of the beauty community of late for different reasons – after it was revealed that the original formula contained an ingredient called butylphenyl methylpropional, or 'lilial', a fragrance compound that is set to be banned for cosmetic use in the EU from March 2022 due ...Can Olaplex ruin your hair?
Apparently no. Olaplex cannot damage your hair, no matter how often you use it. Some users have reported that when they use it for long periods, the amount of time it requires to “take effect” will climb and climb.Does Olaplex make you infertile?
Contrary to widespread belief, Olaplex users should not be worried that they could be infertile after using the No 3 Hair Perfector.Can you overuse Olaplex?
Less is More With OlaplexThe results speak for themselves – the look is nothing short of amazing. The only mistake you can make is using too much – and the only “side effect” of using too much is the processing time climbs and climbs. The hair can never be damaged through the use of Olaplex!